Clik here to view.
Do movie reviews really have an impact on us?
Though each one of our tastes vary, there are a couple of common factors that help us decide whether we should watch the latest movie getting released – cast, director, producer, writer, music...
View ArticleSmart water bottle experiment (incl. video)
The Smart Water Bottle Experiment Drinking water is essential to human health. The amount one should drink varies from person to person based on gender, age, height, weight, physical activity, sweat...
View ArticleClik here to view.
What’s the link between behavioural science and mutual funds (afaqs)
This article first appeared in afaqs, a leading Indian marketing and advertising publication. Afaqs shared it as a “mustread, brilliant article” on social media. The mutual fund industry has been...
View ArticleClik here to view.
How conflict of interest can drive money behaviour (Mint)
This article first appeared in Mint. All economic transactions have a buyer and seller. As consumers we are buyers. As marketers, we are sellers. So, in all economic transactions, buyers and sellers...
View ArticleClik here to view.
A pretty face can even sell high interest rate loans
That’s what happened in South Africa when a bank wanted to push personal loans to fifty thousand of its customers. In a field experiment conducted by Bertrand, Karlan, Mullainathan, Shafir and Zinman,...
View ArticleClik here to view.
Towards better fuel efficiency standards (Mint)
This article first appeared in Mint on 11th December 2018. For years vehicle makers in India have promoted fuel efficiency by communicating how many kilometres per litre their vehicle delivers. But...
View ArticleClik here to view.
Clik here to view.
To change the habit, change the environment
Habits get automatically activated by our environment, especially so in stressful situations like when you get home hungry and tired – that time our habits are in full control of us. An effective way...
View ArticleClik here to view.
Do you suffer from the money illusion?
In a study by Kahneman, Knetsch and Thaler, subjects were asked to judge the fairness of pay cuts and pay increases, in a company located in a community with substantial unemployment. One group of...
View ArticleClik here to view.
The limitations of asking questions in research
Researchers ask people for their opinion about their product, packaging or concepts to pick insights about their appeal, and get wonderful feedback that is sincere, detailed, and emphatic but has...
View Article
